Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition.
His portfolio of clients includes massive publishers like James Clear, Mark Manson, Dan Go, Scot Chisholm, and Ben Meer.
In this interview, Manny shares his best practices for growing a newsletter with paid ads.
He also covers navigating competition and how to assess your true Total Addressable Market (TAM).
In this video, we discuss:
(00:00) Working with Clients You Love
(05:48) How to Grow on Social Media Organically
(07:45) Key Subscriber Growth Milestones
(11:57) Newsletter Strategy Optimization
(18:04) Product-Market Fit & Analytics in Newsletter Growth
(22:20) Different Strategies for B2C versus B2B
(24:26) Incentives for Lead Generation and Subscriber Engagement
(30:37) Understanding your true Total Addressable Market (TAM)
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