Avi Mayer is the immediate past Editor-in-Chief of The Jerusalem Post, the most-read English-language newspaper in Israel and the leading news outlet in the Jewish world.
With over a quarter-million followers on X (formerly Twitter) and a monthly audience in the tens of millions, Avi is considered one of the most prominent millennial voices in Israel and the Jewish world.
In 2016 he was the third most influential person on ‘Jewish Twitter,' just behind Prime Minister Netanyahu, and in 2017 he was one of the most influential English-speaking immigrants in Israeli politics by The Jerusalem Post.
In this video, Avi discusses the future of legacy media and independent journalism, what B2B publishers should learn from legacy institutions, lessons from his time at The Jerusalem Post, and much more.
Chapters
(00:00) The Crisis of Faith in Traditional Media
(03:55) Leadership and Values at the Jerusalem Post
(07:55) Revenue vs Editorial Integrity
(16:15) The Role of Traditional Media in 2025
(20:04) The Integrity of Journalism Standards
(24:09) Defining Journalism and Freedom of Expression
(28:08) Conducting the First Interview with Israel's PM
(32:02) Lifelong Learning
(36:31) The Importance of Writing in Professional Growth
(40:34) The Impact of October 7th
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