The Orbit Marketing Podcast
The Orbit Marketing Podcast
Building Upward News from ZERO to 300,000 Readers with Ariel David
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Building Upward News from ZERO to 300,000 Readers with Ariel David

Founder and Editor-in-Chief of Upward News.
I couldn’t resist the Studio Ghibli bandwagon this week 😅

As the founder of Upward News, Ari has grown his politically neutral news platform to hundreds of thousands of readers.

He credits Upward’s success to one strategy: building an engaged, loyal email list.

In This Episode We Cover:

  • (00:00) The Power of an Owned Audience

  • (06:37) Building Trust as an Independent Journalist

  • (13:11) Growing a Successful Instagram Page

  • (20:02) Challenges with Censorship

  • (26:34) The Evolution of Instagram Growth Tactics

  • (33:07) The Leading Indicators of Social Growth

  • (39:45) Bias in The New York Times Opinion Section

  • (46:30) The Unexpected Benefits of Content Creation

  • (53:18) Passion versus Networking

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