As the founder of Upward News, Ari has grown his politically neutral news platform to hundreds of thousands of readers.
He credits Upward’s success to one strategy: building an engaged, loyal email list.
In This Episode We Cover:
(00:00) The Power of an Owned Audience
(06:37) Building Trust as an Independent Journalist
(13:11) Growing a Successful Instagram Page
(20:02) Challenges with Censorship
(26:34) The Evolution of Instagram Growth Tactics
(33:07) The Leading Indicators of Social Growth
(39:45) Bias in The New York Times Opinion Section
(46:30) The Unexpected Benefits of Content Creation
(53:18) Passion versus Networking
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