Louis Shulman
The Louis Shulman Podcast
How To Build A Community-Driven Internet Business
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-44:11

How To Build A Community-Driven Internet Business

Jordan Mix, Partner at Late Checkout

Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products.

In This Episode We Cover:

  • (05:16) Simple, Effective B2B Newsletter Playbooks

  • (09:49) High-ROI Outreach (“Shake the Tree”)

  • (12:40) Monetizing Micro-Lists (200 subs → $10k+)

  • (14:50) The Power of Parasocial Relationships

  • (17:36) Why Making Content Makes You Better At Sales

  • (27:30) Experimentation vs Focus

  • (30:05) Permissionless Projects & Cold DMs

  • (33:30) Using Free Work to Reduce Customer Acquisition Costs

  • (38:52) Building Engaged Communities with AI

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Connect with Jordan Mix from Late Checkout:

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