Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.
In this episode, we discuss:
00:04:41 - Transitioning from Freelancer to Entrepreneur
00:09:25 - The Complexities of Scaling a Service Business
00:11:57 - Building Relationships with Clients
00:16:59 - Building Credibility in B2B Tech
00:19:31 - Importance of Brand Marketing in High Consideration SaaS
00:24:59 - The Future of Freelance Writing
00:27:39 - Pricing Strategies
00:33:02 - The Impact of Having a Following for B2B marketing
00:35:32 - Hiring a Project Manager
Connect with Joe:
* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/
Check out Sharp Pen Media
* Website: https://www.sharppenmedia.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
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