The Orbit Marketing Podcast
The Orbit Marketing Podcast
Jens Lennartsson: Founder of Paper Pushers
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Jens Lennartsson: Founder of Paper Pushers

Jens Lennartsson is a former journalist and photographer turned newsletter expert.

He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself.

This conversation covers:

00:00:00 - The Importance of Aligning Your Content with Your Audience

00:04:35 - Growing and Monetizing Your Newsletter

00:09:21 - Starting a Newsletter Agency

00:19:06 - Lessons from a Failed Viral Marketing Stunt

00:28:08 - Standing Out in Your Niche

00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, Sweden

Connect with Jens:

→ Instagram: https://www.instagram.com/jenslennartsson/?hl=en

→ Twitter: https://x.com/jenslennartsson

→ LinkedIn: https://www.linkedin.com/in/jens-lennartsson/

→ YouTube: https://www.youtube.com/@jenslennartsson/videos

→ Medium: https://medium.com/@jenslennartsson

→ Jens' Website: https://www.jenslennartsson.com/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

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The Orbit Marketing Podcast
The Orbit Marketing Podcast
Practical advice from top founders about how to scale your business using content marketing.