Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.
In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.
Chapters:
00:00 - The Power of Newsletters in Nurturing Leads
02:57 - From Hair Extensions to Email Marketing
08:59 - The Difference Between Email Marketing and Newsletters
14:49 - Building Trust Through Newsletters
17:48 - High-Intent Signals and Marketing Attribution
23:39 - Incorporating Cold Leads into a Newsletter
26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing
35:17 - The Role of Email Marketing in a Funnel
38:29 - Email Marketing Myths
41:42 - Improving Email Deliverability and Engagement
44:48 - Newsletters as Networking
Ben Billups: Why Every Business Needs To Start a Newsletter