Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, which manages over $1 billion in assets from 34,000 rights holders.
In this episode, Avi dives into the ethics of buying followers, compares personal versus business Instagram strategies, and emphasizes the importance of optics and VC endorsements in raising capital.
For anyone looking to connect globally through cold outreach or build a positive public persona, this conversation is packed with practical advice on networking and scaling.
Chapters
(00:00) Building Connections through Mutuals
(02:00) How Music Licensing Boosts Your Content
(05:50) Navigating Copyright and Legal Challenges
(07:49) Strategies for Launching a Complex Product
(09:50) Building Trust and Relationships in Marketing
(13:57) How to Create a High-Quality Instagram Following
(15:58) Connect to Global Network Through Cold Outreach
(26:27) Exploring Personal vs. Business Instagram Strategies
(30:57) The Importance of “VC Optics”
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